← Selected work

Kahurangi Wines

Refining and stewarding an established wine brand across labels, web and print.

  • Identity
  • Packaging
  • Web
  • Print
The Kahurangi Estate website homepage — 'Handpicked for your enjoyment' — with featured wines.

Kahurangi Wines needed ongoing creative support that could improve consistency and presentation without discarding the equity already held in the brand.

I led creative direction across a brand refinement project, then continued supporting label design, website design and print design over several years.

The work required a careful balance: improving the quality and commercial appeal of customer-facing touchpoints while respecting the existing visual identity.

A Kahurangi Estate email — a Pinot Rosé special and the 'Four Barrels' premium reserve range.
Kahurangi Estate wine pages — a Sauvignon Blanc with tasting notes, reviews and awards.
The Kahurangi Estate blog — stories about the directors, the vineyard and the wine library.
A Kahurangi Estate blog feature on the world of wine libraries.

What this shows

This project shows my ability to work inside an established brand system, refine rather than replace, and maintain consistency over time.

← All work