CV & Experience
I tailor my CV for each role, but this page gives the fuller version of my experience across creative direction, brand strategy, design systems, campaign work, digital, packaging, print, signage and team leadership.
Current focus
After fourteen years leading creative through Noknok Studios, I am looking for a senior creative role inside a larger organisation where I can contribute creative direction, brand leadership, team development, practical systems and hands-on craft.
Experience
Co-Producer & Creative Director, Magicians Touring Theatre Show
Co-produced and creatively led a touring theatre show, contributing to campaign strategy and leading creative direction across brand, website, signage, print, campaign assets and photography.
Founder & Creative Director, Noknok Studios
Founded and co-led a creative studio delivering brand, digital, web, packaging, print, signage and marketing work for clients across Australia and New Zealand.
- Led creative direction across more than 50 client accounts.
- Managed and mentored junior and senior designers.
- Presented creative thinking to CEOs, directors, programme leads, marketing managers and non-design stakeholders.
- Built visual identity systems, brand guidelines, templates, request workflows and AI-assisted creative systems.
- Led the creative side of 5 to 8 active brands at a time in recent years.
- Previously supported 20 to 30 facilities through CLM's high-volume design system.
- Supported commercial outcomes including a theatre tour that sold approximately 10,000 tickets and long-term brand implementation for Mountain Valley Honey before its sale.
Tools
Adobe Illustrator, Photoshop, InDesign and Lightroom. Figma, Adobe XD, Keynote, Google Slides, PowerPoint and WordPress. AI-assisted creative workflows, custom GPTs and practical automation.
References
References and testimonials from clients and collaborators available on request.