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Selected work

A selection of brand, campaign, digital, packaging, print and systems work from fourteen years leading creative through Noknok Studios. Each project includes the strategic context, my role, the collaborators, the constraints and the outcome wherever possible.

Noknok Studios
2012–Present
- Strategy
- Identity
- Systems
Building and evolving a founder-led creative studio across brand, systems, operations and client delivery.
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Securing Antarctica's Environmental Future
2025
- Strategy
- Content
- UI/UX
Helping a multi-partner Antarctic research programme make complex science clearer, more visible and more useful to the people who need to understand it.
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Wilderlands
2021–2022
- Strategy
- Identity
- Verbal identity
From an accurate name to a brand people could understand, remember and care about.
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CLM
2012–2015
- Creative operations
- Systems
- Leadership
Building a high-volume creative system for 20 to 30 facilities across New Zealand.
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Mountain Valley Honey
2019–2026
- Identity
- Packaging
- Web
Refining a family-run honey brand across packaging, web and ongoing marketing.
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Magicians Touring Theatre Show
2017
- Campaign
- Identity
- Web
Creative direction and campaign delivery for a premium touring theatre production.
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Kahurangi Wines
Several years
- Identity
- Packaging
- Web
Refining and stewarding an established wine brand across labels, web and print.
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Thorvald Sheep Milk Dairy
20XX
- Identity
- Packaging
- Print
A premium, Norse-inspired brand and packaging system for an artisan sheep-milk dairy, carried consistently across yoghurt, cheese and print.
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