Selected work

Building and evolving a founder-led creative studio across brand, systems, operations and client delivery.

Helping a multi-partner Antarctic research programme make complex science clearer, more accessible and more useful to the people who need to understand it.

From an accurate name to a brand people could understand, remember and care about.

Building a high-volume creative system for 20 to 30 facilities across New Zealand.

Stewarding a family-run honey brand to a successful sale — and being retained by the new owners.

Creative direction and campaign delivery for a premium touring theatre production.

Refining and stewarding an established wine brand across labels, web and print.

A strategic rebrand for a specialist construction business, built around a familiar penguin that needed to grow up without disappearing.

A clearer website experience for a thoughtful gardening brand.

A premium, Norse-inspired brand and packaging system for an artisan sheep-milk dairy, carried consistently across yoghurt, cheese and print.